By Principles Agency
Principles Agency have taken absolute pleasure in helping 76-year-old iconic crisp brand Seabrook to re-establish their place in the hearts and minds of the nation with the launch of an integrated brand campaign.

Consumer research helped to uncover insight which became the driving force for the campaign, revealing a brand that is refreshingly humble and delightfully upbeat. It opens a window into the Seabrook world, where the best things in life aren’t the great or grand, but the little, the everyday. And that if you look, these rituals and moments can be found scattered through any day, and everyday.

In spite of covid-19, the ad was shot on location across 2 mask-wearing, sanitiser-spraying, crisp-crunching days in Manchester, and is not only a beautifully produced feast for the eyes, but also features a new take on the classic ‘Hold Me Close’ by David Essex which may just stick with you.

The campaign, which sees Seabrook advertised across national TV (with 30 second spots across ITV) as well as programmatic digital display, paid Youtube and in-store communications, is packed with bags of charm and personality that will truly brighten the airwaves and put a smile on your face!

Keep your eyes (and ears!?) peeled from 1st March 2021.