This latest win comes during a period of strong growth for the agency, following a suite of prominent new client wins and senior appointments, and is testament to previous successes, having delivered national shopper campaigns for brands like Ronseal, Valspar and Butterkist.
Our remit will include planning and executing strategic shopper comms for both brands, providing innovative ideas for all its new campaign launches.
Pukka Tea, owned by parent company, Lipton, is the market leader in herbal and fruit teas and is on a mission to continue driving more people into the category.
PG Tips, recently also acquired by Lipton, is undergoing a major brand relaunch after investing £40m into the state-of-the-art upgrade of its Manchester-based factory.
Our Managing Director, Mike Hackett said: ‘We’re here to help make everyday brands unforgettable, so the opportunity to work with not one, but two great British tea brands is huge for us.’
‘Both brands are at incredibly exciting but very different points in their journey, so we can’t wait to put our principles into practice and help these two brands to be distinctive, entertaining, visible and consistent at every stage in their shopper journey.’
Heidi Williams, Marketing Manager at PG Tips said: ‘It’s an exciting time for us at PG Tips, we’re investing heavily into the brand and are on a mission to reignite the nation’s love for tea, through the launch of our new teabags and reformulated blends.
‘It’s the perfect time for us to be partnering with Principles and are thrilled to be working with an agency that fully understands our ambitious vision and brand values; we’re looking forward to having them on board to support us on our brand journey.’
Laure de Chaisemartin, Marketing Manager at Pukka expands: ‘We were impressed with the team’s passion and expertise during the pitch process and are looking forward to seeing them support us at an incredibly important and exciting time.’