Our biggest soft launch ever

Now that everyone’s favourite Tangerine brands (including Refreshers and Fruit Salad) are available in ‘Softies’, we were briefed to share the good news with a fun, colourful TV ad.

Bursting with personality, and with a 24% uplift in sales during the campaign, the ad certainly did the trick!

Tangerine said:
“Principles delivered great creative which aired in record time, helping us to deliver some impressive uplifts in sales.”