The UK is united by their love of sweets with penetration of UK households near 100%. Retro brand, Barratt briefed us to help build brand awareness of its collection of irreverent sweet brands, each delivering a unique eating experience.
The campaign is centred around the unique fun flavours and sensations that are delivered by Barratt’s sweets. Whether it is the thrill of dipping a liquorice stick in sherbert, the tongue-tingle as you chew through a wham bar or the distinctive fizz as a refresher slowly melts in your mouth, each one catapults you in to a happy place and invites you to make sweet memories.
An integrated campaign including TV, out of home (OOH), digital, and social media helped create in interest in the brand and drive penetration of the brand in to new households.