By Principles Agency
Former Rise at Seven content head has joined Principles to lead digital expansion.

Nicci Mills has joined Principles, to strengthen our digital offering.

Having worked in agencies across Yorkshire for the past decade, and having spent the past 3 years in a senior position at Rise at Seven, Mills has led digital strategy and content marketing for global and national clients including Bacardi, Magnet Kitchens, OVO energy and Pretty Little Thing.

“I’m really excited to join Principles, the opportunity to shape and grow the social and content offering alongside specialists across the full integrated mix is something I couldn’t turn down.” Said Mills who has scooped over a dozen digital marketing awards to date.

“Nicci couldn’t have joined at a more exciting time. We recently committed to help build unforgettable brands and have won some great new clients through this new proposition.” added Mike Hackett, our Managing Director.

“Her deep and broad digital experience will be so important in helping to achieve this seamlessly across all channels, we’re glad to have her on board.”