He brings a decade of retail and FMCG experience across every aspect of the integrated mix, having worked in Leeds and London with brands including Halfords, Asda, Seabrook Crisps, Astonish Cleaners and GHD.
Ben said: ‘It feels great to be home and I’m excited to get stuck back in, I’ve always admired Principles. They have an impressive and varied client mix, an effective creative approach and a fantastic mix of youth and experience. This is a huge opportunity for me to help shape one of the great northern agencies for further growth.’
Mike Hackett, our Managing Director added: ‘We’re really excited to have Ben back, strengthening our strategic offering at an exciting and pivotal time for the business. His depth of experience working with retail and FMCG brands, combined with a refreshingly coherent strategic approach will be vital as we refine our proposition for further growth in 2023.’
Ben’s appointment coincides with a busy period, where a number of client wins and new hires have followed our decision to move all employees to a 4-day working week at full pay, increasing productivity and providing a better work life balance.
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