Joining us as Business Development Director, Sophie Munton brings over 15 years of expertise in CRM, media, and customer loyalty. Having worked with some of the biggest names in retail, including Nectar at Sainsbury’s and Morrisons More Card. Sophie has led commercial teams at Audience Collective, Ponderosa Agency, and Jaywing. Now, she’s leading our sales and marketing team, driving new opportunities, and elevating the Principles brand.
We’re also thrilled to welcome Fern Moutrie back to the team! Previously a Senior Account Manager at Principles, Fern returns from maternity leave to take on the role of Senior Project Manager, bringing her expertise and passion for delivering outstanding work.
Adding to our growing Client Services team, Harry Douglas joins us as Account Executive. With his enthusiasm and commitment to client success, we’re excited to see him thrive in this role.
With these brilliant minds on board, we’re looking forward to an exciting year ahead. Welcome to the team, Sophie, Fern, and Harry!