Principles Agency, a full-service advertising and marketing agency, is proud to celebrate four major wins at the 2025 POPAI UK & Ireland Awards, recognising our creativity, strategic thinking, and excellence in retail display design and shopper marketing activation.
This recognition reflects not only our strength in shopper marketing but also our ability to connect brand strategy, creative campaigns, and real-world execution — creating work that’s unforgettable, from concept to conversion.
Award Wins
🏆 Gold – Ronseal Trading Plan (Decking End)
🥈 Silver – Ronseal Trading Plan
🥉 Bronze – V&Co FSDU
🥉 Bronze – Display of the Year
These awards celebrate the collaboration between our team and our clients in turning strong strategic thinking into effective, beautifully executed retail experiences. The winning work demonstrates how a powerful idea, supported by insight, creativity, and flawless activation, can transform how shoppers see and engage with brands in-store.
Recognising the Team and Our Clients
Congratulations to our talented team — Jorden, Chloe, Fern, Shelly, Emily, and Patrick — whose hard work and innovation brought these projects to life.
And a huge thank you to our client, Sherwin Williams, for their continued trust and partnership. Together, we’ve delivered work that not only engages shoppers but strengthens brand presence and commercial performance.
Building Brands That Are Impossible to Ignore
At Principles Agency, we believe the most powerful brands are built end-to-end, from upfront brand strategy and creative campaigns to in-store activation and shopper marketing.
Our recent POPAI wins highlight just one part of our integrated approach: the ability to bring strategy, creativity, and execution together to help everyday brands rise up in busy categories and become impossible to ignore.
