Astonishing work.

Client
Astonish Cleaners
Scope of Work
Campaign, Creative, TV Ads, and Strategy

We worked with Astonish to launch its new Oven and Grill Cleaner as part of its new specialist range with an integrated campaign, including the brand’s first TV appearance in over 10 years, and a targeted digital marketing strategy to support key retailer listings.

Our Approach

The TV led campaign went live on Boxing Day and presents oven cleaning in a new light, by opening a window into modern family life and showing the role the oven plays at the heart of this.

Our approach demonstrates the real world benefits of the product, showing how it takes the hassle out of one of the worst household cleaning chores, while being free of any harsh or harmful chemicals.

Working with MediaCom Leeds, the integrated approach we've developed includes wider reach through ITV national and a targeted digital marketing approach, including programmatic display, social video, and VOD to specifically support key retail listings.

Results

+100k
Combined increase in interactions across all key social media channels: Facebook, Twitter, LinkedIn, Snapchat, and Instagram.
+23%
Sales uplift in 2020 Q1 following phase one of campaign delivery.