Brilliant by the Bagful

Client
Seabrook
Scope of Work
TV Ads, Social, and Digital Strategy

An iconic brand in the north with little awareness elsewhere, we were tasked to create brand awareness and drive national penetration in a category with little brand loyalty dominated by a handful of key players.

Our Approach

Consumer research helped to uncover insight which became the driving force for the campaign, revealing a brand that is refreshingly humble and delightfully upbeat. It opens a window into the Seabrook world, where the best things in life aren’t the great or grand, but the little, the everyday. And that if you look, these rituals and moments can be found scattered through any day, and everyday.

In spite of Covid-19, the ad was shot on location across 2 mask-wearing, sanitiser-spraying, crisp-crunching days in Manchester, and is not only a beautifully produced feast for the eyes, but also features a new take on the classic ‘Hold Me Close’ by David Essex which may just stick with you.

The campaign, which went live on 1st March 2021 sees Seabrook advertised across national TV (via ITV’s Business4All) to drive wide scale brand awareness, packed with bags of charm and personality to truly brighten the airwaves and put a smile on your face!

Looking further down the funnel, TV has also been supported by programmatic digital display, paid Youtube and in-store communications, as well as a jam-packed social strategy and a refreshed website all stacked to ensure that the increased awareness pushes more crisps into cupboards, backpacks and lunchboxes.

Results

+25.8%
Year-on-year brand growth
+1
Gold Award Winner for Art Direction at The Drum Roses Awards