Brilliant by the bagful.

Scope of Work
Brand Campaign, TV, In-store Activation, and Performance Marketing

An iconic brand in the North with little awareness elsewhere, we were tasked to create brand awareness and drive national penetration in a category with little brand loyalty, dominated by a handful of key players.

The Approach

Consumer research helped to uncover insight which became the driving force for the campaign, revealing a brand that is refreshingly humble and delightfully upbeat. It opens a window into the Seabrook world, where the best things in life aren’t the great or grand, but the little, the everyday. And that if you look, these rituals and moments can be found scattered through any day, and every day.

In spite of covid-19, the ad was shot on location across 2 mask-wearing, sanitiser-spraying, crisp-crunching days in Manchester, and is not only a beautifully produced feast for the eyes, but also features a new take on the classic ‘Hold Me Close’ by David Essex which may just stick with you. The campaign, which went live on 1st March 2021 sees Seabrook advertised across national TV (via ITV’s Business4All) to drive wide scale brand awareness, packed with bags of charm and personality to truly brighten the airwaves and put a smile on your face!


Seabrook has overtaken McCoys to be No.1 in the crinkle cut crisps category
Year-on-year brand growth
Gold Award Winner for Art Direction at The Drum Roses Awards