To represent the Lyons brand on social media, driving social growth, increasing brand awareness, and fostering a community of followers who eagerly engage with our content on a monthly basis.
The Approach
We created a nuanced social media strategy across organic and paid. We designed a number of key content pillars which ensured that al content is crafted with the key characteristics of the Lyons audience in mind.
Bolstering the strategy with paid elements helped to support the organic content and target the right consumers using granular targeting. This included post boosts, traffic ads and influencer campaigns.
Results
4%
organic engagement rate
1
million impressions on social media
+600
new followers within 2 months