By Chloe Tinson
We’ve had a busy few months here at Principles and have made some great achievements. Read about them below.

We have had some new business wins, including VELCRO® Brands, Lyons Coffee, South East Water and car finance and sales business, Ucan.

Matt Rowling at VELCRO® Brand said, “We’re incredibly excited to work with Principles; the team answered our targeted brief very clearly and concisely, listening and responding to our feedback throughout the process. We’re looking forward to building a long-term partnership with Principles who has already shown a real passion for our brand.”

We have also brought on board bike retailer, Manchester Bikes.

Chris Leakey, Managing Director at Manchester Bikes said, “The Principles team demonstrated its ability to deliver robust and effective performance marketing campaigns and we are incredibly excited to be working together.”

We are incredibly excited to be working with these amazing brands!

We have also made several new hires.

To support business growth, Principles Agency has made several senior appointments including, Simon Renwick as Senior Account Director, Victoria Cullen and Fern Moutrie as Account Managers and Zaz Chaudhry as Head of Performance Marketing. Commenting on company growth, director at Principles Agency, Mike Hackett said: “We kick started 2022 with several new business wins which has meant that we’ve needed to focus on recruiting the very best talent in the region to allow us to continue delivering outstanding brand communications campaigns for clients.”

And we have our 4-day working week!

Our people are our greatest asset and we’ve been listening to their feedback over the last eighteen months, which has mainly focussed on the need for a more flexible way of working following the Covid-19 pandemic. We do not want to sacrifice the fantastic culture we’ve built at Principles with fully remote working. In our sector, we believe that collaboration and effective communication is the key to facilitating creativity and excellent work. However, we understand that the world of work has changed significantly, and people are looking for agencies who are able to embrace new ways of working.

Since starting the 4-day working week, our team have had more time to enjoy the great outdoors, spend more time with family and friends and some long weekends away, which all leads to improved staff wellbeing.