By Principles Agency
Principles has been appointed by Calbee UK to cover all aspects of social media for healthy snacking brand Harvest Snaps, adding to our rapidly expanding portfolio of everyday grocery brands including PG Tips, Seabrook and Honey Monster Puffs.

Calbee Marketing Director, Claire Hooper said: “We’ve been impressed working with the Principles team on our Seabrook brand in recent years, and with such big plans for Harvest Snaps in 2024 it feels like the right time to bring them on board and help make Harvest Snaps a famous everyday brand.”

Nicci Mills, our Digital Experience Director added: “As a tasty, healthier snacking option for those who don’t want a lecture, we believe Harvest Snaps has a strong proposition that we can have a lot of fun with.

We grow brands on social by creating entertaining and authentic content that’s interesting, funny and relevant enough to be talked about on the bus or at the school gates; something were confident in doing for this brand.”